Date: 2019–2020
Platforms: iOS, Android
Role: UX/UI Designer
Activities: User Research, Prototyping, UX/UI Design, Interaction Design, User Testing
Desan Game is an app for merchandisers as an element of gamification to increase efficiency when performing their tasks.
The game space is presented as a map of a real city, which is divided into districts. A team of merchandisers is attached to each district. The goal of the merchandisers is to visit the points (shops) of their district, check the arrangement and availability of goods on the shelves and take before and after photos with the help of the application's camera. If everything is done correctly and the captain (supervisor) confirms the arrangement of goods — the point is considered captured and the merchandiser receives points and trophies (for individual and team). It is possible to get various achievements for different actions. Points earned in the game are converted into money bonuses. Every three days the capture of a point is reset and it is necessary to carry out the arrangement again. If necessary, a team can call for reinforcements (request help from other teams).
The application features a news feed, player chat, map with division into zones and marking capture points, personal and team rating. The app is available for iOS and Android
Date: 2018
Platforms: Web
Role: UX/UI Designer
Activities: User Research, UX Design, Information Architecture, Visual Design, User Testing
Administrative system of an online store selling bio supplements.
All online shop administration functions are presented, such as adding and managing products, categories, viewing the list of registered users, confirming and editing customer reviews, creating coupons and gift certificates, subscribing to products, viewing statistics and receiving reports. Special attention was paid to the usability of the admin panel. Flexible filtering and sorting in tables was implemented. User-friendly forms on the pages of adding and editing products, users, etc. have been designed.
Date: 2017
Platforms: iOS, Android
Role: UX/UI Designer
Activities: User Research, UX/UI Design, Interaction Design, User Testingg
The official app of the Ukrainian Football Premier League, where fans can find out about upcoming and played matches, see results and details of each match, view the standings, get information about clubs, squads, players, stadiums, read the latest news, view photos and much more.
The app was developed for iOS and Android platforms as a more convenient addition to the official website of the Ukrainian Premier League. Together with the development team, we created one of the best football apps of the time, which received good feedback from many grateful users.
2021–2024
Product Designer
Corporate Book Library
2019–2021
Product Designer
Granatum Solutions
2016–2019
Lead UX/UI Designer
Computools
2016–2020
UX/UI Designer
Freelance
2016
Web Designer
Zolotoy Vek
2012–2016
Graphic Designer
Freelance
Hi! I’m Sergei, a Product Designer born in Ukraine.
I have extensive experience designing for EdTech, e‑commerce, FinTech, MedTech, and various other fields across both B2B and B2C segments. My expertise lies in creating complex digital products, such as online stores and book libraries, LMS and webinar platforms, chat and video conferencing features, admin panels, CRM systems, solutions for service booking, etc., in the form of web and mobile apps. Nevertheless, I’m always ready to discover something new.
Having progressed over the course of more than 10 years from Graphic Designer to Product Designer, I have developed a comprehensive skill set across all stages of the design process and gained valuable experience working on dozens of projects. This journey ultimately enabled me to lead the design of a successful product with over 1,000,000 active users—a product that achieved a significant upward trajectory in profitability thanks to the collaborative efforts of our team.
I continuously expand my knowledge by reading articles and studies on UX/UI design, observing trends, and seeking new sources of inspiration. This commitment to lifelong learning helps me stay current with industry advancements and refine my design approach to create impactful user experiences.
I’m currently open to new opportunities. Interested in working together? Email me at hello@shmatov.design.
User focus is at the heart of my design philosophy. Understanding the needs and behaviors of users allows me to create intuitive and engaging experiences. While user satisfaction is crucial, I also recognize the importance of aligning my designs with business goals to ensure a successful product.
I pay close attention to details, ensuring that every element enhances the overall user experience. My preferred approach is Lean UX, which allows for rapid iterations and a strong emphasis on user feedback, helping to create products that truly resonate with users while meeting business objectives.
In my free time, I enjoy playing musical instruments (guitar, bass, harmonica). I’m also passionate about photography, capturing macro shots of insects, aircrafts, urban landscapes, or photoimpressionistic scenes on film. I used to go backpacking in the mountains, but now I find joy in observing landscapes from the saddle of my bike. However, I spend most of my time with my family, discovering museums, interesting places, and exploring new cities together.
I also enjoy science fiction, popular science articles, documentaries, medieval books and engravings, antiques, cosmology and quantum physics, aviation, nature and ecology, Chinese tea, pacifism and freedom, 70s music, blues rock, jazz, …