Over 10 years of experience in solving complex problems for digital products

Selected Works

Corporate Book Library

Desan Game

Granatum Solutions

Online Store Admin System

Administrative system of an online store selling bio supplements.

All online shop administration functions are presented, such as adding and managing products, categories, viewing the list of registered users, confirming and editing customer reviews, creating coupons and gift certificates, subscribing to products, viewing statistics and receiving reports. Special attention was paid to the usability of the admin panel. Flexible filtering and sorting in tables was implemented. User-friendly forms on the pages of adding and editing products, users, etc. have been designed.

Role: UX/UI Designer

Industry: e-commerce

Platforms: Web

Year: 2018

Ukrainian Premier League

The official app of the Ukrainian Football Premier League, where fans can find out about upcoming and played matches, see results and details of each match, view the standings, get information about clubs, squads, players, stadiums, read the latest news, view photos and much more.

The app was developed for iOS and Android platforms as a more convenient addition to the official website of the Ukrainian Premier League. Together with the development team, we created one of the best football apps of the time, which received good feedback from many grateful users.

Role: UX/UI Designer

Industry: Sports Media

Platforms: iOS, Android

Year: 2017

Other Projects

Working as an outsourced UX/UI Designer, I've successfully completed dozens of various projects such as mobile apps and websites. Here's a list of just a few of them.

WashMyCar

A startup service for drivers and car wash staff. The product includes two separate mobile applications for car owners and car wash staff, and a website which combines the features of both mobile apps.

The application for car owners allows to find the nearest car washes on the map or in the list using geoposition or search by name or address, to see the services provided and their cost, and to book a visit to the car wash at a convenient time. The application also allows to contact the operator of the car wash, find out the working hours, additional services, as well as read reviews of other customers and leave your own. Users can also create their car profiles in the app to make future bookings quick and easy.

The main advantage of the app for staff is the ability to automatically accept bookings and distribute the queue of cars between multiple wash boxes depending on the timing of the selected services. The operator can also view the available slots in the boxes and make corrections to the allocation of cars to the boxes if necessary. The application also allows to specify information about the car wash, services, prices, working hours, to accept reservation requests by phone, to contact customers, as well as to keep the history of completed orders. The app can be installed on the devices of several car wash administrators and operators, the number of accounts depends on the chosen subscription plan. Billing and payment system for using the service is built into the app.

The apps are available on iOS, Android, and Web. As the sole product designer, I developed the functionality, user scenarios and the user interface design of the apps and website, and after the startup was launched, I monitored and responded to feedback by implementing new features or improving existing ones. Later, when the team was scaled up, as a Lead Designer, I coordinated the work of the designers and their collaboration with the development team.

Role: Product Designer

Industry: On-demand Services

Platforms: Web, iOS, Android

Year: 2019


Lorain County Metro Parks

Service for program registration and facility reservation for the Lorain Country Metro Parks, Ohio, USA. The park has a variety of facilities on its territory, such as picnic shelters, outdoor spaces, meeting rooms, large event spaces, etc., and offers visitors to organise their own activities there.

The client wanted a full-functional and intuitive interface, especially on mobile devices, which I successfully implemented. I created a user-friendly interface for choosing and reservation available park facilities for the desired time, and for registration in the programs that are performed in the park facilities. I proposed and designed a clear search and filtering system by park objects and programs, their types, characteristics and dates. I also designed a shopping cart for ordering several facilities or programmes at once, and a clear and short checkout flow.

Role: UX/UI Designer

Industry: Leisure and Recreation

Platforms: Web

Year: 2019

loraincountymetroparks.com


SympliFi

The project is a service that connects borrowers from Africa with guarantors from Europe, providing an opportunity for individuals who have been denied by banks to secure a loan. The platform allows borrowers to find guarantors, ensuring transparency and security for both parties.

Role: UX/UI Designer

Industry: FinTech

Platforms: Web

Year: 2018

symplifi.co


Next Health

Design of a clinic website from the United States, an online store for dietary supplements, and an admin panel. The clinic, owned by Dr. Habib, specializes in wellness and anti-aging treatments. The site is focused on providing high-quality service to clients, while the admin panel allows for efficient management of products and orders.

Role: UX/UI Designer

Industry: MedTech

Platforms: Web

Year: 2019

next-health.com


CREELiT

CREELiT’s online platform is used by more than 17,000 real estate agents in the United States to automate their marketing activities. With its ‘web-to-print’ functionality, real estate agents can significantly reduce their marketing efforts: an agent chooses a design template directly from the dashboard for anything from a business card to a billboard, and then easily customizes it, with their own details. Subsequent printing and scheduled door-to-door shipment happens automatically and effortlessly. CREELiT allows real estate agents to focus on their core business activity.

Wayne Creel, CTO and founder of CREELiT, had an ambition to grow user numbers from 17,000 to 500,000. Mr. Creel invited me to spearhead the necessary digital transformation, identify bottlenecks and enable growth. To meet his goals we conducted a thorough business analysis of the company’s current processes and identified both strengths to build on and weaknesses that had to be eliminated.

Role: UX/UI Designer

Industry: PropTech

Platforms: Web

Year: 2018

creelit.com


Heally

The project is an online platform for the legal sale of cannabis in the United States. The service offers a wide range of products, ensuring a convenient and secure purchasing process, with a focus on quality and compliance with legal regulations.

Role: UX/UI Designer

Industry: MedTech

Platforms: Web

Year: 2017

getheally.com


Synergy FX

The product offers a comprehensive range of forex learning resources designed to enhance trading skills and strategies for students and professional traders. It includes tutorial videos, trading strategy materials, ebooks, and live resources such as calendars, market wraps, and trading calculators.

Role: UX/UI Designer

Industry: FinTech

Platforms: Web

Year: 2017

synergyfxmarket.com


Zygote Human Factors

Zygote Human Factors is a software plugin for SolidWorks™ that enables users to use anthropometrically accurate solid 3D male and female models within their SolidWorks™ assemblies to visualize and evaluate their products' ergonomic features and interaction with the human body. The figures interactively scale from 5th to 95th percentile and are completely poseable.

Role: UX/UI Designer

Industry: Software Development

Platforms: Web

Year: 2019

Link


POC Marina

Powerful and intuitive platform was designed to bring a new standard of boater-marina communication, save valuable time and resources, and increase customer satisfaction.

Role: UX/UI Designer

Industry: MarTech

Platforms: Web

Year: 2019

pickapier.com


Redmine Time Tracker

The project is a tracker plugin for Redmine, designed to enhance project management and task tracking. It provides advanced features for convenient monitoring of tasks, issues, and project progress, integrating with the main Redmine system and optimizing team workflows.

Role: UX/UI Designer

Industry: Software Development

Platforms: Desktop (Windows)

Year: 2018


CyberMenas

The project is a service for collecting, organizing, and analyzing threats — both physical and cyber. The system provides relevant risk information to interested parties, helping organizations take preventive measures and enhance security.

Role: UX/UI Designer

Industry: Cybersecurity

Platforms: Web

Year: 2018

Competencies

  • User Research
  • Interaction Design
  • Visual Design
  • Wireframing
  • Prototyping
  • Usability Testing
  • Design Systems
  • Accessibility Design
  • Information Architecture
  • Product Strategy
  • Design Thinking
  • Lean UX
  • Business Modelling
  • Competitive Analysis
  • Journey Mapping
  • Personas & User Flows
  • Ideation & Concepts
  • Data-Driven Design
  • A/B Testing
  • Surveys & Interviews
  • Analytics Tools
  • Developer Handoffs
  • Agile & Scrum
  • Workshop Facilitation

Experience

2024–Present

UX/UI Designer

Freelance


2021–2024

Product Designer

Corporate Book Library


2019–2021

Product Designer

Granatum Solutions


2016–2019

Lead UX/UI Designer

Computools


2016–2020

UX/UI Designer

Freelance


2016

Web Designer

Zolotoy Vek


2012–2016

Graphic Designer

Freelance

About

Sergei Shmatov

Hi! I’m Sergei, a Product Designer born in Ukraine.

I have extensive experience designing for EdTech, e‑commerce, FinTech, MedTech, and various other fields across both B2B and B2C segments. My expertise lies in creating complex digital products, such as online stores and book libraries, LMS and webinar platforms, chat and video conferencing features, admin panels, CRM systems, solutions for service booking, etc., in the form of web and mobile apps. Nevertheless, I’m always ready to discover something new.

Having progressed over the course of more than 10 years from Graphic Designer to Product Designer, I have developed a comprehensive skill set across all stages of the design process and gained valuable experience working on dozens of projects. This journey ultimately enabled me to lead the design of a successful product with over 1,000,000 active users—a product that achieved a significant upward trajectory in profitability thanks to the collaborative efforts of our team.

I continuously expand my knowledge by reading articles and studies on UX/UI design, observing trends, and seeking new sources of inspiration. This commitment to lifelong learning helps me stay current with industry advancements and refine my design approach to create impactful user experiences.

I’m currently open to new opportunities. Interested in working together? Email me at hello@shmatov.design.

My Approach

User focus is at the heart of my design philosophy. Understanding the needs and behaviors of users allows me to create intuitive and engaging experiences. While user satisfaction is crucial, I also recognize the importance of aligning my designs with business goals to ensure a successful product.

I pay close attention to details, ensuring that every element enhances the overall user experience. My preferred approach is Lean UX, which allows for rapid iterations and a strong emphasis on user feedback, helping to create products that truly resonate with users while meeting business objectives.

After work

In my free time, I enjoy playing musical instruments (guitar, bass, harmonica). I’m also passionate about photography, capturing macro shots of insects, aircrafts, urban landscapes, or photoimpressionistic scenes on film. I used to go backpacking in the mountains, but now I find joy in observing landscapes from the saddle of my bike. However, I spend most of my time with my family, discovering museums, interesting places, and exploring new cities together.

I also enjoy science fiction, popular science articles, documentaries, medieval books and engravings, antiques, cosmology and quantum physics, aviation, nature and ecology, Chinese tea, pacifism and freedom, 70s music, blues rock, jazz, …

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